BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20240328T134335Z
UID:cf9be911-5696-4430-bd3a-ca610bd7ff1b
DTSTART:20210621T190000
DTEND:20210622T190000
CLASS:PRIVATE
DESCRIPTION:Products That Count is a community of product managers and inno
vators. If you want to be the first to hear about new programs\, sign up f
or our newsletter at productsthatco
unt.com
\n
\nTOPIC: Casper CXO on Building Brands That Count
.
\n
\nBuilding a brand isn'\;t just crafted by your marketin
g team - it'\;s also a critical part of product development. But in the
tech world\, brand building isn'\;t often a topic of discussion. Inste
ad\, product teams are focused on identifying user problems\, getting user
feedback and optimizing products. From a brand perspective\, how do you c
reate products and experiences that drive greater emotional connection whi
le transforming cultural experiences? Casper CXO Eleanor Morgan will share
the secret to building brands that resonate and influences product develo
pment to bring delight to your customers.
\n
\nAbout The Speaker
: Eleanor Morgan is the Chief Experience Officer at Casper - responsible f
or the design and development of the Casper customer experience across all
touchpoints (digital\, retail\, in-home). Prior to joining Casper\, Elean
or spent nearly 10 years at IDEO where she led the development of dozens o
f award-winning products and brand experiences for startups and Fortune 50
0 companies. Prior to IDEO\, she worked as a product designer at Volkswage
n. Eleanor holds a Masters in Mechanical Engineering from Stanford Univers
ity and currently lives in NYC.
\n
\nAGENDA:
\n6:50pm: Door
s Open
\n7:30pm: Welcome &\; Introductions
\n7:35pm: Session
Begins
\n(7:45pm: Doors Close)
\n8:20pm: Shoutouts
\n8:25pm
: Networking &\; Fun
\n9:00pm: Event Ends
\n
\nPERKS &am
p\; HAPPINESS:
\nYummy dinner from local favorites - on us\, of cours
e! We also share discounts and freebies in our newsletter.
\n
\n
Products That Count is a non-profit organization. If for any reason you ca
n'\;t make it to our event\, or didn'\;t like it\, email us and we
39\;ll be happy to refund your money. Please try to do it early so that so
meone on the waitlist can take your spot.
\n
\nPlease note this
event will be recorded and we reserve the right to share attendee informat
ion with our partners.
\n
\nEnd Time: 9:00 pm.<
br />\n
\nCategory: Classes / Courses | Professional
Training | Meetup &\; Networking | Startups.
\n
\nSu
b-Categories:
\nConferences | Engineering &\; Technology
| Technology\,
\nClasses / Courses | Professional Training | Meetup &
amp\; Networking.
\n
\nArtists / Speakers: Elea
nor Morgan.
\n
\nPrices:
\nEarly Bird: USD
23.05\,
\nGeneral: USD 28.38.
SUMMARY:6/19: Casper CXO on Building Brands That Count
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER:-PT1H
SUMMARY:6/19: Casper CXO on Building Brands That Count
END:VALARM
END:VEVENT
END:VCALENDAR