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Social Media Strategies Summit
Date
Oct 12, 2021 - 08:00 AM
Link to Website
Organizer
SMSS
Location
1,
Main St
New York,
NY,
USA,
ZIP: 10001
Phone:
Day 1 - Pre-Summit Social Media Trainings
Wednesday, October 10, 2020
9:00 am–10:00 am
Registration and Continental Breakfast for Training Attendees
10:00 am–1:00 pm
Social Media Training A
Finding and Sharing Your Brand's Extraordinary Stories on Social Media
Mike Brown
Founder
Brainzooming Group / SMSS Advisory Board Member
10:00 am–1:00 pm
Social Media Training B
Integrating Chatbots into your Social Media Customer Service Strategy
Interested in speaking?
Click here to submit a proposal
1:00pm–2:00 pm
Networking Lunch for AM Workshop Attendees / Registration for PM Workshop Attendees
2:00 pm–5:00 pm
Social Media Training C
Social Media Strategy Development for Regulated Industries
Interested in speaking?
Click here to submit a proposal
2:00 pm–5:00 pm
Social Media Training D
Building Endurance: An Introduction to Agile Marketing for Social Media Marketers
JOA180523CEV
Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital
5:00pm
Pre-Summit Training Day Concludes
REGISTER NOW & SAVE $700
SAVINGS ENDS JUNE 29
Day 2 - General Summit
Thursday, October 11, 2020
7:45 am–8:45 am
General Summit Registration and Breakfast
8:45 am–8:50 am
Conference Welcome by Summit Producer Breanna Jacobs
8:50 am–9:00 am
Opening Remarks by Emcee Mike Brown, SMSS Advisor
9:00 am–9:45 am
Keynote
The Future of Social Media: The Art of Content and Science of Automation
Interested in speaking?
Click here to submit a proposal
10:00 am–10:45 am
Brand Panel
How to Structure Your Team for Social Media Success
Interested in speaking?
Click here to submit a proposal
10:45 am–11:15 am
Sponsor Meet and Greet / Networking Break
Track A: Evolving and Developing Your Social Media Strategy
Track B: Content Creation and Storytelling Best Practices
Track C: Creating Engagement Across Social Media Channels
11:15 am–12:00 pm
Case Study: How to Make Social Media an Integral Part of your B2B Marketing Plan
John Trembley
Chief Marketing Officer
Atmosera
11:15 am–12:00 pm
The Challenges of Producing Creative Content: How to Maximize Time and Resources
Interested in speaking?
Click here to submit a proposal
11:15 am–12:00 pm
Case Study: The Pillars of a Social Media Strategy Built for Engagement
Interested in speaking?
Click here to submit a proposal
12:10 pm–12:55 pm
The Power of Personal Brand
John G. Graham Jr.
Employer Brand & Digital Strategy Lead
Merck Global Talent Acquisition
12:10 pm–12:55 pm
Leveraging Video as Part of Your Content Strategy
Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network
12:10 pm–12:55 pm
Building Brand Trust Through Personalized Social Experiences
Interested in speaking?
Click here to submit a proposal
1:00 pm–2:00 pm
Networking Hour — Hot Buffet Lunch Provided
2:00 pm–2:45 pm
Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey
Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation
2:00 pm–2:45 pm
How Ben & Jerry's Builds Authentic Relationships In A Digital Age
Jay Tandan
US Digital Marketing Manager
Ben & Jerry's
2:00 pm–2:45 pm
Case Study: Social Media for Unsexy Organizations
Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States
2:55 pm–3:40 pm
The Role of Social Media in Corporate Communications and Brand Reputation
Interested in speaking?
Click here to submit a proposal
2:55 pm–3:40 pm
Best Practices in Harnessing Ephemeral Content
Matthew Kobach
Manager, Digitaland Social Media
New York Stock Exchange
2:55 pm–3:40 pm
Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip
Kelsey Vanderlip
Head of Social Media
Away
3:40 pm–4:00 pm
Networking Break and Refreshments
4:00 pm–4:45 pm
Brand Panel
Best Practices to Develop A Cross-Channel Social Media Strategy
Nilukshi De Silva
Global Digital Brand Marketing Lead - Urban Decay Cosmetics
L'Oréal
4:55 pm–5:30 pm
Keynote
Tangible Ways You Can Realize Social Media Innovation within Your Company
Interested in speaking?
Click here to submit a proposal
5:30 PM
Cocktail Hour
Meet your peers, speakers, and recap the day's talks over drinks and appetizers!
REGISTER NOW & SAVE $700
SAVINGS ENDS JUNE 29
Day 3 - General Summit
Friday, October 12, 2020
9:00 am – 9:50 am
Hot Buffet Breakfast Provided for Attendees
9:50 am – 10:00 am
Opening remarks by Emcee, Mike Brown, SMSS Advisor
10:00 am – 10:40 am
Keynote
Boosting Your Bottom Line Through Influencer Marketing
Interested in speaking?
Click here to submit a proposal
10:40 am - 11:00 am
Sponsor Meet and Greet / Networking Break and Refreshments
Track A: Social Media Advertising and Paid Media Best Practices
Track B: Driving Revenue and ROI through Social Media Channels
Track C: Harnessing Social Media Data and Insights to Improve Strategy
11:00 am – 11:40 am
The Rise of Ethical Marketing
Maura Tuohy
Global Head of Social Content & Experiential Marketing
Mozilla
11:00 am – 11:40 am
Best Practices in Lead Generation through Social Media
Interested in speaking?
Click here to submit a proposal
11:00 am – 11:40 am
Meeting your Audience Where They Are - A Case Study in Data-Driven Social Media Strategy
Interested in speaking?
Click here to submit a proposal
11:50 am – 12:30 pm
Attribution Challenges: Effective Paid Media Reporting Across Multiple Touchpoints
Interested in speaking?
Click here to submit a proposal
11:50 am – 12:30 pm
Leveraging Social Media to Drive Sales
Interested in speaking?
Click here to submit a proposal
11:50 am – 12:30 pm
Developing a High-Performing Social Listening Strategy
Interested in speaking?
Click here to submit a proposal
12:30 pm – 1:30 pm
Networking Lunch
1:30 pm – 2:10 pm
Hacks for Developing Your Best-Performing Facebook Ads
Interested in speaking?
Click here to submit a proposal
1:30 pm – 2:10 pm
How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign
Jon Amihud
Social MediaStrategiest
Memorial Sloan Kettering Cancer Center
1:30 pm – 2:10 pm
Case Study: The Art and Science of Brand Advocacy
Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines
2:20 pm – 3:00 pm
Closing Keynote
Developing the Marketing Function of the Future to Drive Business Growth
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