New York Professional Events List


Social Media Strategies Summit


Date
Oct 10, 2018 - 08:00 AM
Organizer
SMSS
Location
1, Main St

New York,
NY,
USA,
ZIP: 10001
Phone:

Day 1 - Pre-Summit Social Media Trainings
Wednesday, October 10, 2018

 9:00 am–10:00 am

Registration and Continental Breakfast for Training Attendees

 10:00 am–1:00 pm

Social Media Training A
Finding and Sharing Your Brand's Extraordinary Stories on Social Media

Mike Brown
Founder
Brainzooming Group / SMSS Advisory Board Member

 10:00 am–1:00 pm

Social Media Training B
Integrating Chatbots into your Social Media Customer Service Strategy

Interested in speaking?
Click here to submit a proposal
 1:00pm–2:00 pm

Networking Lunch for AM Workshop Attendees / Registration for PM Workshop Attendees

 2:00 pm–5:00 pm

Social Media Training C
Social Media Strategy Development for Regulated Industries

Interested in speaking?
Click here to submit a proposal    
 2:00 pm–5:00 pm

Social Media Training D
Building Endurance: An Introduction to Agile Marketing for Social Media Marketers



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Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital

 5:00pm

Pre-Summit Training Day Concludes

REGISTER NOW & SAVE $700
SAVINGS ENDS JUNE 29
Day 2 - General Summit
Thursday, October 11, 2018

 7:45 am–8:45 am

General Summit Registration and Breakfast

 8:45 am–8:50 am

Conference Welcome by Summit Producer Breanna Jacobs

 8:50 am–9:00 am

Opening Remarks by Emcee Mike Brown, SMSS Advisor

 9:00 am–9:45 am

Keynote
The Future of Social Media: The Art of Content and Science of Automation

Interested in speaking?
Click here to submit a proposal
 10:00 am–10:45 am

Brand Panel
How to Structure Your Team for Social Media Success

Interested in speaking?
Click here to submit a proposal
 10:45 am–11:15 am

Sponsor Meet and Greet / Networking Break

Track A: Evolving and Developing Your Social Media Strategy
Track B: Content Creation and Storytelling Best Practices
Track C: Creating Engagement Across Social Media Channels
 11:15 am–12:00 pm

Case Study: How to Make Social Media an Integral Part of your B2B Marketing Plan




John Trembley
Chief Marketing Officer
Atmosera

 11:15 am–12:00 pm

The Challenges of Producing Creative Content: How to Maximize Time and Resources

Interested in speaking?
Click here to submit a proposal    
 11:15 am–12:00 pm

Case Study: The Pillars of a Social Media Strategy Built for Engagement

Interested in speaking?
Click here to submit a proposal
 12:10 pm–12:55 pm

The Power of Personal Brand




John G. Graham Jr.
Employer Brand & Digital Strategy Lead
Merck Global Talent Acquisition

 12:10 pm–12:55 pm

Leveraging Video as Part of Your Content Strategy

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

 12:10 pm–12:55 pm

Building Brand Trust Through Personalized Social Experiences

Interested in speaking?
Click here to submit a proposal
 1:00 pm–2:00 pm

Networking Hour — Hot Buffet Lunch Provided

 2:00 pm–2:45 pm

Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey





Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

 2:00 pm–2:45 pm

How Ben & Jerry's Builds Authentic Relationships In A Digital Age



Jay Tandan
US Digital Marketing Manager
Ben & Jerry's

 2:00 pm–2:45 pm

Case Study: Social Media for Unsexy Organizations





Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

 2:55 pm–3:40 pm

The Role of Social Media in Corporate Communications and Brand Reputation

Interested in speaking?
Click here to submit a proposal    
 2:55 pm–3:40 pm

Best Practices in Harnessing Ephemeral Content

Matthew Kobach
Manager, Digitaland Social Media
New York Stock Exchange

 2:55 pm–3:40 pm

Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip



Kelsey Vanderlip
Head of Social Media
Away

 3:40 pm–4:00 pm

Networking Break and Refreshments

 4:00 pm–4:45 pm

Brand Panel
Best Practices to Develop A Cross-Channel Social Media Strategy

Nilukshi De Silva
Global Digital Brand Marketing Lead - Urban Decay Cosmetics
L'Oréal

 4:55 pm–5:30 pm

Keynote
Tangible Ways You Can Realize Social Media Innovation within Your Company

Interested in speaking?
Click here to submit a proposal
 5:30 PM

Cocktail Hour
Meet your peers, speakers, and recap the day's talks over drinks and appetizers!

REGISTER NOW & SAVE $700
SAVINGS ENDS JUNE 29
Day 3 - General Summit
Friday, October 12, 2018

 9:00 am – 9:50 am

Hot Buffet Breakfast Provided for Attendees

 9:50 am – 10:00 am

Opening remarks by Emcee, Mike Brown, SMSS Advisor

 10:00 am – 10:40 am

Keynote
Boosting Your Bottom Line Through Influencer Marketing

Interested in speaking?
Click here to submit a proposal
 10:40 am - 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments
Track A: Social Media Advertising and Paid Media Best Practices
Track B: Driving Revenue and ROI through Social Media Channels
Track C: Harnessing Social Media Data and Insights to Improve Strategy
 11:00 am – 11:40 am

The Rise of Ethical Marketing



Maura Tuohy
Global Head of Social Content & Experiential Marketing
Mozilla

 11:00 am – 11:40 am

Best Practices in Lead Generation through Social Media

Interested in speaking?
Click here to submit a proposal    
 11:00 am – 11:40 am

Meeting your Audience Where They Are - A Case Study in Data-Driven Social Media Strategy

Interested in speaking?
Click here to submit a proposal
 11:50 am – 12:30 pm

Attribution Challenges: Effective Paid Media Reporting Across Multiple Touchpoints

Interested in speaking?
Click here to submit a proposal    
 11:50 am – 12:30 pm

Leveraging Social Media to Drive Sales

Interested in speaking?
Click here to submit a proposal    
 11:50 am – 12:30 pm

Developing a High-Performing Social Listening Strategy

Interested in speaking?
Click here to submit a proposal
 12:30 pm – 1:30 pm

Networking Lunch

 1:30 pm – 2:10 pm

Hacks for Developing Your Best-Performing Facebook Ads

Interested in speaking?
Click here to submit a proposal    
 1:30 pm – 2:10 pm

How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign




Jon Amihud
Social MediaStrategiest
Memorial Sloan Kettering Cancer Center

 1:30 pm – 2:10 pm

Case Study: The Art and Science of Brand Advocacy



Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines

 2:20 pm – 3:00 pm

Closing Keynote

Developing the Marketing Function of the Future to Drive Business Growth


Event Categories
BUSINESS & MANAGEMENT CONFERENCES
Keywords: fun, audience, Book , business , communication , conference , developing, development , drinks, Eatin




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