New York Professional Events List

Mastering Google Analytics

Apr 25, 2017 - 08:30 AM - Apr 27, 05:00 PM
AMA New York Center 1601 Broadway, 8th Floor Entrance on 48th St New York, NY 10019 ,

New York,
NY ,
ZIP: 10019
Phone: 1-877-566-9441

Leverage Google Analytics to better optimize and track your website performance.

Your Immediate Takeaway 
  • Recognize how and why customers are using your website 
  • Know how to collect key data to improve your site 
  • Get insights to help you create more effective marketing

Google Analytics helps you understand a visitor's journey through your website—and use that information to help drive improved business results. By measuring, collecting and analyzing key data and drivers, you can determine better ways to optimize your website’s performance. In addition, learning Google Analytics can help you determine how to improve ad copy and website content, develop stronger marketing initiatives, and design web pages for higher conversion rates.

Hands-on experience is essential to becoming proficient in Google Analytics, and this highly interactive course gives you the opportunity to practice what you learn, as you learn it. You’ll set up a profile, add a filter, analyze trends, segment your data, determine where traffic originates and why—and discuss the impact of your data on the effectiveness of you website. Take this course and discover how Google Analytics can help your business grow stronger.

How You Will Benefit

  • Learn to set up an analytics account and profile 
  • Understand various data points and how they impact your business 
  • Interpret visitor behavior on your website 
  • Identify the various segments visiting your website 
  • Know how to analyze trends and measure conversions 
  • Understand how to calculate revenue and ROI 
  • Identify keywords that visitors are using to find your site 
  • Evaluate shopping cart behavior 
  • Quantify the success of various campaigns 
  • Schedule reports and share data with stakeholders

What You Will Cover

  • Learning how Google Analytics works 
  • Understanding key metrics and navigation 
  • Setting up profiles and applying filters 
  • Determining visitor demographics, location and language 
  • Understanding social engagement 
  • Analyzing data: calculating, segmenting and discerning trends 
  • Defining and measuring conversions 
  • Recognizing the uses of funnels 
  • Setting up and measuring e-commerce data 
  • Measuring different types of site content 
  • Referring and directing traffic 
  • Understanding the social media impact (Facebook/Twitter traffic) 
  • Discovering key aspects of search engines, campaigns and sharing data

Who Should Attend

Marketing professionals and business owners who have fundamental experience using Google Analytics and want to take advantage of its capabilities to improve business results. Some experience in online marketing is desirable but not essential.

Special Feature

Participants are required to bring a laptop.  It is required that you have a Google Analytics account set-up which must be linked to your website, prior to joining the seminar.


Additional Information


Ways to Register

Event Categories
Keywords: fun, analyze, Book , business , design , Fun , government , learn, Learning , opportunit


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