New York Professional Events List


Emotional Design Psychology & Neuroscience - New York (2-day Workshop)


Date
May 24, 2018 - 09:00 AM - May 25, 05:00 PM
Organizer
Brian Cugelman, PhD (AlterSpark)
Location
601, 26th St

New York,
NY,
USA,
ZIP: 10001
Phone: (888) 977-2055

During this 2-day workshop, you’ll learn human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, and online behavior.

You’ll deepen your understanding of what emotions are, how they drive behavior, and how to apply emotional design strategies to websites, apps, digital campaigns, and more.

What you’ll learn

The foundational lessons cover user perception, memory, learning, emotional processing, decision making, energy-levels, motivation and behavior.

Next, you'll learn the four major emotional design strategies, and how to target specific user emotions and motivational systems. You'll also learn how to adapt your design strategies to different personalities.

Skills you’ll gain

By the end of the workshop, you will understand how to use emotional design strategies to engage users in a wide variety of emotional states, with the goal of increasing engagement, conversions, and positive user experiences. You’ll learn simple research techniques you can use, to assess the emotional impact of your websites, apps and campaign content, while identifying emotional risks, so that you can build amazing user experiences.

Interactive learning environment

The content is science-based, but presented in plain language, with visual examples, and practical hands-on exercises. You’ll enjoy group design projects, live polling, UX/design discussions, scenario-based learning games, and group creative processes.


Event Categories
ENVIRONMENT CONFERENCES
,
NEWS CONFERENCES
,
ARTS AND HUMANITIES CONFERENCES
,
BUSINESS & MANAGEMENT CONFERENCES
,
COMMUNICATIONS AND TRANSPORTATION CONFERENCES
,
COMPUTERS AND INTERNET CONFERENCES
,
EDUCATION CONFERENCES
,
HEALTH AND MEDICINE CONFERENCES
,
Healthcare
,
SCIENCE AND TECHNOLOGY CONFERENCES
,
SOCIAL SCIENCES CONFERENCES
,
SOCIETY CONFERENCES
,
Technology
Keywords: communication , design , environment, games, Health , learn, Learning , research , science , advertising, computer, digital , marketing, ux, web




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