New York Professional Events List


Digital Pharma Multichannel Marketing Boot Camp


Date
Oct 11, 2017 - 07:00 AM - Oct 12, 05:00 PM
Organizer
digitalpharmaseries
Location
Hilton London Kensington 179-199 Holland Park Avenue London United Kingdom,

London ,
London ,
US,
ZIP: United Kingdom
Phone: +1 929 900 1853

Digital Pharma Series - Boot Camp
The Digital Pharma Multichannel Marketing Boot Camp uses a combination of lectures, class discussions and hands-on exercises with people who want to understand how to create effective and sophisticated digital and multichannel marketing (MCM) strategies. This intensive two-day program not only teaches you strategic processes, it also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs.
By attending, you will learn the roles that different digital channels are best suited for in advancing your objectives, as well as how to bring them together into an integrated plan. Learn how to successfully accomplish the following by joining us at one of our upcoming boot camp sessions:
  • Find your digital physician and patient targets online
  • Discover your customers’ digital habits
  • Create a customer journey map
  • Explain the latest FDA social media guidelines and create initiatives that pass review
  • Initiate a content marketing campaign
  • Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why
  • Design a measurement plan that enables rapid optimization
  • Use keyword research to uncover the natural lexicon of your patients
  • And more!
 

Top Five Reasons to Attend

  1. Learn the process for creating an integrated multichannel strategy and the most common steps companies overlook
  2. Discover how you can make your multichannel marketing smarter using customer data you already have
  3. See how to lift ROI by replacing measurement plans that drive reports with “learning plans” that drive action
  4. Explore the unique considerations for specialty drugs and launch products in multichannel marketing
  5. Learn how to integrate mobile and analyze the role of social media in your digital strategy
 

Who Should Attend

This boot camp is designed for professionals from pharmaceutical or biotechnology organizations with the following responsibilities:
  • Marketing
  • Brand Management
  • Product Management (HCP or Patient)
  • eMarketing/Digital Marketing
  • Digital Strategy
  • Engagement Strategy
  • Experience Strategy
  • Multichannel/Channel Marketing
  • Multichannel Analytics
  • Integrated Marketing
  • Social Media
  • Digital Media
  • Advertising
  • Marketing Innovation
     Interactive Services
  • Customer Experience
  • Customer Engagement
  • Global Marketing
  • Mobile Marketing
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Please contact the event manager Marilyn below for the following:
 
- For Tickets/Registrations,
- Discounts for registering  5 or more participants.
- If you company requires a price quotation.
 
Event Manager Contact:


marilyn.b.turner(at)nyeventslist.com or Contact:  +1 929 900 1853
 
You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.
 
NO REFUNDS OR TRANSFER ALLOWED ON REGISTRATIONS
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This Event Listing is Promoted by  New York Media Technologies LLC in association
with EXL Events Inc.

 
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Agenda


Boot Camp Day One
8:00AM               
Registration and Continental Breakfast
9:00AM               
Marketing in a Multichannel World
 
What Role Should Digital Play in Your Brand’s Overall Strategy?
10:00AM             
Networking Break
10:30AM             
Uncovering Your Customers' Digital Habits, Channel Preferences and More
12:30PM             
Working Lunch
1:30PM
Beyond the Decile: Advancing to New Levels of Targeting
 
The Difference Between Content Strategy and Content Marketing, and When You Want Both
3:00PM
Networking Break
3:30PM
Choosing Your Weaponry: When to Use What
Part 1 — Non-Personal Engagement Channels
5:30PM
Networking Dinner
7:30PM
End of Day One


Boot Camp Day Two

8:00AM               
Continental Breakfast
8:30AM               
Choosing Your Weaponry: When to Use What (cont'd)
Part 2 - Traffic Driving and Live Engagement Channels
 
Social Media, the FDA and You
10:00AM             
Networking Break
10:30AM             
Leveraging Electronic Health Records (EHR) in Your Digital Strategy
 
Investment Allocation: Planning for ROI Upfront
 
Architecting Your Ecosystem and Flows
12:00PM             
Working Lunch
1:00PM
Mobilizing for Mobile Engagement
2:00PM
Measuring Up: Going from Metrics to a True Learning Plan
 
Preparing Your Organization for Digital and Multichannel Excellence
3:00PM
Closing Remarks


Speaker Details


Meet Our Boot Camp Leader – Scott Friedberg

Scott FriedbergScott Friedberg is the founder of Dartview Associates, a consulting firm specializing in digital and multichannel strategy for the life sciences.

Scott has more than 18 years of experience in digital and strategy, with 12 of them focused on pharmaceuticals and healthcare. He launched several of the industry’s earliest forays into social media and user-generated content. His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Forest Labs, Genzyme, Allergan, Weight Watchers and other Fortune 500 companies.

Previously, Scott worked at Ogilvy Healthworld, where he was SVP, Engagement Strategy. Before that, Scott led digital strategy, analytics and eCRM initiatives at LBi Health, and strategy work with IMS Health and TargetRx.

Scott is a graduate of the Wharton School of the University of Pennsylvania.
 

Participating Faculty Members

Daniel Flamberg

Digital Marketing Consultant
DARTVIEW ASSOCIATES

Timothy Van Aken

Health IT Lead
KAMELEON PARTNERS


Event Categories
BUSINESS & MANAGEMENT CONFERENCES
,
HEALTH AND MEDICINE CONFERENCES
,
Healthcare
,
Technology
Keywords: fun, analyze, class , design , Eating, Fun , Innovation , learn, Learning , lecture




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