Eventztoday

Digital Pharma Multichannel Marketing Boot Camp

Date

Oct 12, 2021 - 07:00 AM - Oct 13, 07:00 AM

Link to Website

http://digitalpharmaseries.com/bootcamp

Organizer

digitalpharmaseries

Location

Hilton London Kensington 179-199 Holland Park Avenue London United Kingdom,

London ,

US,

ZIP: United Kingdom

Phone: +1 929 900 1853

The Digital Pharma Multichannel Marketing Boot Camp uses a combination of lectures, class discussions and hands-on exercises with people who want to understand how to create effective and sophisticated digital and multichannel marketing (MCM) strategies. This intensive two-day program not only teaches you strategic processes, it also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs.
By attending, you will learn the roles that different digital channels are best suited for in advancing your objectives, as well as how to bring them together into an integrated plan. Learn how to successfully accomplish the following by joining us at one of our upcoming boot camp sessions:

Find your digital physician and patient targets online
Discover your customers’ digital habits
Create a customer journey map
Explain the latest FDA social media guidelines and create initiatives that pass review
Initiate a content marketing campaign
Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why
Design a measurement plan that enables rapid optimization
Use keyword research to uncover the natural lexicon of your patients
And more!

Top Five Reasons to Attend

Learn the process for creating an integrated multichannel strategy and the most common steps companies overlook
Discover how you can make your multichannel marketing smarter using customer data you already have
See how to lift ROI by replacing measurement plans that drive reports with “learning plans” that drive action
Explore the unique considerations for specialty drugs and launch products in multichannel marketing
Learn how to integrate mobile and analyze the role of social media in your digital strategy

Who Should Attend

This boot camp is designed for professionals from pharmaceutical or biotechnology organizations with the following responsibilities:

Marketing
Brand Management
Product Management (HCP or Patient)
eMarketing/Digital Marketing
Digital Strategy
Engagement Strategy
Experience Strategy
Multichannel/Channel Marketing
Multichannel Analytics
Integrated Marketing
Social Media
Digital Media
Advertising
Marketing Innovation
Interactive Services
Customer Experience
Customer Engagement
Global Marketing
Mobile Marketing

-----------------------------------------------------------------------------------------------------------------------------------
Please contact the event manager Marilyn below for the following:

- For Tickets/Registrations,
- Discounts for registering 5 or more participants.
- If you company requires a price quotation.

Event Manager Contact:

marilyn.b.turner(at)nyeventslist.com or Contact: +1 929 900 1853

You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.

NO REFUNDS OR TRANSFER ALLOWED ON REGISTRATIONS
-----------------------------------------------------------------------------------------------------------------------------------
This Event Listing is Promoted by New York Media Technologies LLC in association
with EXL Events Inc.

http://www.NyEventsList.com
http://www.BostonEventsList.com
http://www.SFBayEventsList.com
-----------------------------------------------------------------------------------------------------------------------------------

Agenda

Boot Camp Day One
8:00AM
Registration and Continental Breakfast
9:00AM
Marketing in a Multichannel World

What Role Should Digital Play in Your Brand’s Overall Strategy?
10:00AM
Networking Break
10:30AM
Uncovering Your Customers' Digital Habits, Channel Preferences and More
12:30PM
Working Lunch
1:30PM
Beyond the Decile: Advancing to New Levels of Targeting

The Difference Between Content Strategy and Content Marketing, and When You Want Both
3:00PM
Networking Break
3:30PM
Choosing Your Weaponry: When to Use What
Part 1 — Non-Personal Engagement Channels
5:30PM
Networking Dinner
7:30PM
End of Day One

Boot Camp Day Two

8:00AM
Continental Breakfast
8:30AM
Choosing Your Weaponry: When to Use What (cont'd)
Part 2 - Traffic Driving and Live Engagement Channels

Social Media, the FDA and You
10:00AM
Networking Break
10:30AM
Leveraging Electronic Health Records (EHR) in Your Digital Strategy

Investment Allocation: Planning for ROI Upfront

Architecting Your Ecosystem and Flows
12:00PM
Working Lunch
1:00PM
Mobilizing for Mobile Engagement
2:00PM
Measuring Up: Going from Metrics to a True Learning Plan

Preparing Your Organization for Digital and Multichannel Excellence
3:00PM
Closing Remarks

Speaker Details

Meet Our Boot Camp Leader – Scott Friedberg

Scott Friedberg is the founder of Dartview Associates, a consulting firm specializing in digital and multichannel strategy for the life sciences.

Scott has more than 18 years of experience in digital and strategy, with 12 of them focused on pharmaceuticals and healthcare. He launched several of the industry’s earliest forays into social media and user-generated content. His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Forest Labs, Genzyme, Allergan, Weight Watchers and other Fortune 500 companies.

Previously, Scott worked at Ogilvy Healthworld, where he was SVP, Engagement Strategy. Before that, Scott led digital strategy, analytics and eCRM initiatives at LBi Health, and strategy work with IMS Health and TargetRx.

Scott is a graduate of the Wharton School of the University of Pennsylvania.