As digital health develops into a commoditized product, pharma organizations are evolving from being product-oriented companies toward becoming solution providers. This progression impacts far more than how content is disseminated — it shapes how content is developed, designed, personalized, targeted and reviewed internally. It even influences the channels that content is used on, the platforms it is shared through and the devices customers use to interface with it.

Join the industry’s foremost content marketing experts at the 6th Content Marketing for Life Sciences conference as professionals explore how to deliver a more integrated customer experience by connecting content, channels and analytics within your marketing strategy. Our speaking faculty will address an array of timely issues to help you better deliver the right content to the right person at the right time.

Top Five Reasons to Attend

1. Develop content that empowers the engaged patient, moves beyond the patient hub and ultimately yields a positive patient experience
2. Recognize the role of the sales rep in today’s business model; if sales reps are now a “channel,” you must learn to engage the physician and integrate these channels
3. Bridge the engagement gap by leveraging consumer marketing within the enterprise
4. Effectively integrate design strategies into the content publishing process through marketing plans
5. Introduce winning principles for breakthrough therapy launch in an established category

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

This event is also of interest to: