New York Professional Events List


6th Content Marketing for Life Sciences


Date
Dec 06, 2017 - 07:00 AM - Dec 07, 06:00 PM
Organizer
ExL Events
Venue
Sonesta Philadelphia Rittenhouse Square
Location
1800, Market St

Philadelphia,
PA,
USA,
ZIP: 19103
Phone:

6th Content Marketing for Life Sciences

As digital health develops into a commoditized product, pharma organizations are evolving from being product-oriented companies toward becoming solution providers. This progression impacts far more than how content is disseminated — it shapes how content is developed, designed, personalized, targeted and reviewed internally. It even influences the channels that content is used on, the platforms it is shared through and the devices customers use to interface with it.

Join the industry’s foremost content marketing experts at the 6th Content Marketing for Life Sciences conference as professionals explore how to deliver a more integrated customer experience by connecting content, channels and analytics within your marketing strategy. Our speaking faculty will address an array of timely issues to help you better deliver the right content to the right person at the right time.

Top Five Reasons to Attend

  1. Develop content that empowers the engaged patient, moves beyond the patient hub and ultimately yields a positive patient experience
  2. Recognize the role of the sales rep in today’s business model; if sales reps are now a “channel,” you must learn to engage the physician and integrate these channels
  3. Bridge the engagement gap by leveraging consumer marketing within the enterprise
  4. Effectively integrate design strategies into the content publishing process through marketing plans
  5. Introduce winning principles for breakthrough therapy launch in an established category

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

  • Content Strategy
  • Product/Brand
  • Marketing
  • Patient Marketing
  • Physician/HCP Marketing
  • eMarketing/Digital Marketing
  • Multichannel Marketing
  • Integrated Marketing
  • Content Creation
  • Social Media
  • Public Relations
  • Payer Strategy Marketing
  • Information Technology
  • Legal/Regulatory

This event is also of interest to:

  • Marketing Service Providers
  • Interactive Marketing
  • Marketing Agencies
  • EHR Providers
  • Software Developers
  • Technology Experts/Consultants

Day One

 Wednesday, December 6, 2017 | Day One

8:00AM – 9:00AM

Registration and Continental Breakfast

 
 

 

9:00AM – 9:15AM

Chairperson’s Welcome and Opening Remarks

 
 

 

9:15AM – 10:00AM

Interactive Session: Craft the Right Content for Your Audience

 
 

Javier Boix, Senior Director, StoryLab Corporate Communications, ABBVIE INC.

10:00AM – 10:45AM

Moving Beyond Lore: Examining Marketing Practices and Practitioners in the Life Sciences

 
 

Hilary Graham, M.A., Ph.D(c)., Senior Manager, Scientific Marketing, LUMINEX CORPORATION

10:45AM – 11:15AM

Networking Break

 
 

 

11:15AM – 12:00PM

Harness Video to Ensure Engaging Content and Proper Storytelling

 
 

Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY

12:00PM – 12:45PM

Integrate Agency Content Marketing-Centric Campaigns

 
 

Shauna Leighton, Content Marketing Manager, Life Sciences, SEISMIC

12:45PM – 1:45PM

Luncheon

 
 

 

1:45PM – 2:30PM

Retain Customers Through a Deeper Understanding of Their Needs

 
 

Deb Nevins, Senior Associate Director, Jardiance NPP Lead, BOEHRINGER INGELHEIM LIMITED

2:30PM – 3:15PM

Engaging Customers With Relevant Content in the Channels of Their Choice

 
 

Sandra Velez, Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK
Martin Kovach, Global Content and Creative Evolution Lead, MERCK

3:15PM – 3:45PM

Networking Break

 
 

 

3:45PM – 4:45PM

Content From Us, by Us, but Not About Us: What We Can Do for You

 
 

Jim Senft, Internal Communications Specialist, CSL BEHRING

4:45PM –

Day One Concludes

Day Two

 Thursday, December 7, 2017 | Day Two

8:00AM – 9:00AM

Continental Breakfast

 
 

 

9:00AM – 9:15AM

Chairpersons’ Recap of Day One

 
 

 

9:15AM – 10:00AM

Fireside Chat: From PulsePoint

 
 

Andrew Stark, SVP Content Solutions, PULSEPOINT

10:00AM – 10:45AM

Change the Story to Meet Customers’ Needs at a Higher Level of Marketing Through Thought Leadership

 
 

Sherri Cowan, Senior Manager, Demand Generation and Strategy, MEDTRONIC

10:45AM – 11:30AM

Networking Break

 
 

 

11:30AM – 12:15PM

A Multichannel Marketing Approach Through Repurposing Content

 
 

Leala Thomas, Marketing Campaign Manager, Drug Discovery and Development Business, BIO-RAD LABORATORIES

12:15PM – 1:00PM

Develop a Digital Strategy to Drive Patient Awareness

 
 

Loranna Pyles, Digital Marketing Specialist, MEDTRONIC

1:00PM – 1:45PM

Luncheon

 
 

 

1:45PM – 2:30PM

The Value of Empowered Patient Communities

 
 

Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL, LLC

2:30PM – 3:15PM

A Data-Driven Approach to Content Marketing

 
 

Ashima Sarin, Interactive Marketing Manager, Access Solutions, GENENTECH

3:15PM – 4:00PM

Patient Awareness Social Sharing

 
 

Randi Smith, Social Media Specialist, MERCK, SHARP & DOHME INC.

Sherri Cowan
Senior Manager, Demand Generation and Strategy, MEDTRONIC

view speaker profile

Sherri Cowan, Director, Market Development, COVIDIEN

Hilary Graham
Senior Manager, Scientific Marketing, LUMINEX CORPORATION

Scott Isbell
Content Marketing Manager, AMBU INC

view speaker profile

Martin Kovach
Global Content and Creative Evolution Lead, MERCK

view speaker profile

Shauna Leighton
Content Marketing Manager, Life Science, SEISMIC

view speaker profile

Deb Nevins
Senior Associate Director, Jardiance NPP Lead, BOEHRINGER INGELHEIM LIMITED

Elizabeth Presson
Digital Media and Community Experience Manager, OTICON MEDICAL, LLC

view speaker profile

Loranna Pyles
Digital Marketing Specialist, MEDTRONIC

Ashimah Sarin
Interactive Marketing Manager, Access Solutions, GENENTECH, INC

view speaker profile

Buddy Scalera
Senior Director of Content Strategy, THE MEDICINES COMPANY

view speaker profile

Jim Senft
Internal Communications Specialist, CSL BEHRING

Randi Smith
Social Media Specialist, MERCK, SHARP & DOHME INC.

Andrew Stark
SVP Content Solutions, PULSEPOINT

Leala Thomas
Marketing Campaign Manager, BIO-RAD LABORATORIES

Sandra Velez
Content Strategy Leader, MERCK

view speaker profile

Sandra Velez, Content Strategy Leader, MERCK

Please contact Marilyn Turner: Phone: +1 929 900 1853  Email: marilyn.turner [a] nyeventslist.com for registrations
 

Event Categories
Healthcare
,
Life Sciences, Biotechnology
,
SCIENCE AND TECHNOLOGY CONFERENCES
,
SOCIETY CONFERENCES
Keywords: access , audience, business , communication , community , conference , craft, design , development , Health




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