New York Professional Events List

6th Content Marketing for Life Sciences Conference (EXL)

Dec 06, 2017 - 08:00 AM - Dec 07, 05:00 PM
New York Media Technologies LLC in association with EXL Events Inc
Sonesta Philadelphia Downtown Rittenhouse Square1800 Market StreetPhiladelphia, PA 19103United States,

PA ,
ZIP: 19103


6th Content Marketing for Life Sciences

As digital health develops into a commoditized product, pharma organizations are evolving from being product-oriented companies toward becoming solution providers. This progression impacts far more than how content is disseminated — it shapes how content is developed, designed, personalized, targeted and reviewed internally. It even influences the channels that content is used on, the platforms it is shared through and the devices customers use to interface with it.

Join the industry’s foremost content marketing experts at the 6th Content Marketing for Life Sciencesconference as professionals explore how to deliver a more integrated customer experience by connecting content, channels and analytics within your marketing strategy. Our speaking faculty will address an array of timely issues to help you better deliver the right content to the right person at the right time.

Top Five Reasons to Attend

  1. Develop content that empowers the engaged patient, moves beyond the patient hub and ultimately yields a positive patient experience
  2. Recognize the role of the sales rep in today’s business model; if sales reps are now a “channel,” you must learn to engage the physician and integrate these channels
  3. Bridge the engagement gap by leveraging consumer marketing within the enterprise
  4. Effectively integrate design strategies into the content publishing process through marketing plans
  5. Introduce winning principles for breakthrough therapy launch in an established category

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

  • Content Strategy
  • Product/Brand
  • Marketing
  • Patient Marketing
  • Physician/HCP Marketing
  • eMarketing/Digital Marketing
  • Multichannel Marketing
  • Integrated Marketing
  • Content Creation
  • Social Media
  • Public Relations
  • Payer Strategy Marketing
  • Information Technology
  • Legal/Regulatory

This event is also of interest to:

  • Marketing Service Providers
  • Interactive Marketing
  • Marketing Agencies
  • EHR Providers
  • Software Developers
  • Technology Experts/Consultants
Please contact the event manager Marilyn below for the following: 
- Discounts for registering 5 or more participants.
- If you company requires a price quotation.
Event Manager Contact: marilyn.b.turner(at)
You can also contact us if you require a visa invitation letter, after ticket purchase. 
We can also provide a certificate of completion for this event if required.

This Event Listing is Promoted by
New York Media Technologies LLC in association
with EXL Events Inc
MYL170731CEV MAR170926UPT MAR170928UPD



Day One

Wednesday, December 6, 2017 | Day One

8:00AM – 9:00AM

Registration and Continental Breakfast


9:00AM – 9:15AM

Chairperson’s Welcome and Opening Remarks


9:15AM – 10:00AM

Interactive Session: Craft the Right Content for Your Audience


Javier Boix, Senior Director, StoryLab Corporate Communications, ABBVIE INC.

10:00AM – 10:45AM

Moving Beyond Lore: Examining Marketing Practices and Practitioners in the Life Sciences


Hilary Graham, M.A., Ph.D(c)., Senior Manager, Scientific Marketing, LUMINEX CORPORATION

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Harness Video to Ensure Engaging Content and Proper Storytelling


Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY

12:00PM – 12:45PM

Integrate Agency Content Marketing-Centric Campaigns


Shauna Leighton, Content Marketing Manager, Life Sciences, SEISMIC

12:45PM – 1:45PM



1:45PM – 2:30PM

Retain Customers Through a Deeper Understanding of Their Needs


Deb Nevins, Senior Associate Director, Jardiance NPP Lead, BOEHRINGER INGELHEIM LIMITED

2:30PM – 3:15PM

Engaging Customers With Relevant Content in the Channels of Their Choice


Sandra Velez, Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK
Martin Kovach, Global Content and Creative Evolution Lead, MERCK

3:15PM – 3:45PM

Networking Break


3:45PM – 4:45PM

Content From Us, by Us, but Not About Us: What We Can Do for You


Jim Senft, Internal Communications Specialist, CSL BEHRING

4:45PM –

Day One Concludes


Day Two

Thursday, December 7, 2017 | Day Two

8:00AM – 9:00AM

Continental Breakfast


9:00AM – 9:15AM

Chairpersons’ Recap of Day One


9:15AM – 10:00AM

Fireside Chat: From PulsePoint


Andrew Stark, SVP Content Solutions, PULSEPOINT

10:00AM – 10:45AM

Change the Story to Meet Customers’ Needs at a Higher Level of Marketing Through Thought Leadership


Sherri Cowan, Senior Manager, Demand Generation and Strategy, MEDTRONIC

10:45AM – 11:30AM

Networking Break


11:30AM – 12:15PM

A Multichannel Marketing Approach Through Repurposing Content


Leala Thomas, Marketing Campaign Manager, Drug Discovery and Development Business, BIO-RAD LABORATORIES

12:15PM – 1:00PM

Develop a Digital Strategy to Drive Patient Awareness


Loranna Pyles, Digital Marketing Specialist, MEDTRONIC

1:00PM – 1:45PM



1:45PM – 2:30PM

Evaluate the ROI of Your Content Marketing Campaign


Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL, LLC

2:30PM – 3:15PM

A Data-Driven Approach to Content Marketing


Ashima Sarin, Interactive Marketing Manager, Access Solutions, GENENTECH

3:15PM – 4:00PM

Patient Awareness Social Sharing


Randi Smith, Social Media Specialist, MERCK, SHARP & DOHME INC.

4:00PM –

Conference Concludes

Speaker Details


Sherri Cowan
Senior Manager, Demand Generation and Strategy, MEDTRONIC


Sherri Cowan, Director, Market Development, COVIDIEN

Hilary Graham
Senior Manager, Scientific Marketing, LUMINEX CORPORATION

Scott Isbell
Content Marketing Manager, AMBU INC


Martin Kovach
Global Content and Creative Evolution Lead, MERCK


Shauna Leighton
Content Marketing Manager, Life Science, SEISMIC


Deb Nevins
Senior Associate Director, Jardiance NPP Lead, BOEHRINGER INGELHEIM LIMITED

Elizabeth Presson
Digital Media and Community Experience Manager, OTICON MEDICAL, LLC


Loranna Pyles
Digital Marketing Specialist, MEDTRONIC

Ashimah Sarin
Interactive Marketing Manager, Access Solutions, GENENTECH, INC


Buddy Scalera
Senior Director of Content Strategy, THE MEDICINES COMPANY


Jim Senft
Internal Communications Specialist, CSL BEHRING

Randi Smith
Social Media Specialist, MERCK, SHARP & DOHME INC.

Andrew Stark
SVP Content Solutions, PULSEPOINT

Leala Thomas
Marketing Campaign Manager, BIO-RAD LABORATORIES

Sandra Velez
Content Strategy Leader, MERCK


Sandra Velez, Content Strategy Leader, MERCK

Event Categories
Life Sciences, Biotechnology
Keywords: fun, business , conference , design , Fun , Health , industry , learn, pharmaceutical , professiona


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