New York Professional Events List

2nd New Product Planning Summit (EXL)

Dec 07, 2017 - 08:00 AM - Dec 08, 05:30 PM
REVERE Hotel Boston Common
200, Stuart St

ZIP: 02116

2nd New Product Planning Summit

Brand commercialization teams often include representatives from a wide range of functions who weigh in at different stages of the product’s lifecycle to determine the best strategy from preclinical through post-product launch. Since each product has its own set of unique challenges, no two companies follow the same approach, and there is a growing need to understand external market dynamics and learn how to leverage competitive intelligence to ensure the successful launch of a product.

The 2nd New Product Planning Summit will bring together cross-functional stakeholders from product development teams at biopharma, medical device, and large pharmaceutical companies and discuss key strategies to effectively commercialize a new product. Join our esteemed speaking faculty as they explore the differences in roles and responsibilities of new product planning professionals based on company size and culture, and share valuable insights and best practices to employ at different stages of a product’s lifecycle.

Top Reasons to Attend

  1. Explore the best strategies for developing a Target Product Profile
  2. Understand the impact of market research and competitive intelligence on intelligent planning and decision-making
  3. Leverage feedback from healthcare professionals and KOLs to guide clinical trials and establish market-driven endpoints
  4. Assess the benefits of developing a market access plan in the early stages of product development
  5. Learn how to avoid common pitfalls during the product hand-off from upstream to downstream teams
  6. Network with cross-functional executives responsible for product development and brand commercialization

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

  • New Product Planning
  • Commercial Assessment/Strategy
  • Competitive Intelligence
  • Market Research
  • Decision Support
  • Health Economics and Outcomes Research
  • Market Access/Pricing
  • Reimbursement Strategy
  • Research and Development
  • Brand Commercialization
  • Medical Strategy
  • Clinical Research/Development
  • Pharmacology/Pharmacokinetics/Pharmacodynamics
  • Portfolio Management
  • Regulatory Affairs/Compliance
  • Medical Affairs
  • Product Development
  • Intellectual Property/Legal
  • Scientific/Medical Communication
  • Publication Planning
  • Marketing
  • Managed Markets/Care Strategy
  • Business Development
  • Licensing

This conference is also of interest to:

  • Competitive Intelligence Services
  • Commercial Strategy Consultants
  • Product Launch Advisors
  • New Product Marketing Consultants
  • Business Intelligence Services
  • Business Insight Services
  • Data Analytics Service Providers




Day One

Thursday, December 7

8:00AM – 8:45AM

Registration and Continental Breakfast


8:45AM – 9:00AM

Chairperson’s Opening Remarks


Katja Wachtendonk, Global Director New Products, NOVARTIS

9:00AM – 9:45AM

Optimize the R&D-Commercial Interface to Deliver Drugs of Value to Customers


Lisa Johnson-Pratt, M.D., Head, Early Pipeline Commercial, and Oncology Strategy, Global Franchise, GSK

9:45AM – 10:30AM

Strategically Utilize Market Research and Competitive Intelligence to Support Planning and Decision-Making for New Products


David Staknis, Global Health, and Life Sciences Practice Lead, FULD + COMPANY

10:30AM – 11:00AM

Networking Break


11:00AM – 11:45AM

Assessing Value and Key Drivers Impacting Commercialization of New Products


Ira Klein, Senior Director of Quality, Strategic Customer Group, JANSSEN

11:45AM – 12:30PM

Effectively Manage Product Transitions From New Product Planning to Launch Teams


Charles Rosensweig, Senior Director, New Product Development, TEVA CANADA INNOVATION

12:30 PM – 1:30PM



1:30 PM – 2:15PM

Planning With the End in Mind: Evaluating Lifecycle Management Strategies As Part of New Product Planning


Kristin Squires, Senior Director, Marketing, Dermatology, SUN PHARMA

2:15PM – 3:00PM

Creating a Unique Service Model Supporting Patient Acquisition and Retention


Liam Moy, Associate Director – New Product Planning, BIOGEN

3:00 PM – 3:30 PM

Networking Break


3:30 PM – 4:15 PM

Interactive Learning Exercise


Elise Brownell, Senior Vice President, Operations and Program Management, AMARANTUS BIOSCIENCE HOLDINGS

4:15PM – 5:00PM

Explore How the Roles and Responsibilities of New Product Planning Teams Differ Across Therapeutic Areas and Companies


Elise Brownell, Senior Vice President, Operations and Program Management, AMARANTUS BIOSCIENCE HOLDINGS
Sharlene Cirillo, Vice President of Marketing, CHURCHILL PHARMACEUTICALS

5:00PM –

Day One Concludes


Day Two

Friday, December 8

8:00AM – 9:00AM

Continental Breakfast


9:00AM – 9:15AM

Chairperson’s Recap of Day One


Katja Wachtendonk, Global Director New Products, NOVARTIS

9:15AM – 10:00AM

New Product Positioning to Ensure You Are Getting It Right From the Start


Michael P. Bentivegna, Vice President, Commercial Development and Lifecycle Innovation, ZOETIS

10:00AM – 10:45AM

Develop a “Glocal” Marketing Communications Strategy That Is Globally Consistent and Locally Relevant


Kasia Hein-Peters, Vaxelis (PR51) Marketing Head, SANOFI PASTEUR

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Optimize the Target Product Profile to Drive Commercial Success


If you are interested in leading this session, please contact David Finkel at [email protected]

12:00PM – 12:45PM

Optimize Asset Value in Development


David Xu, Executive Director, Head of New Product Planning, PURDUE PHARMA

12:45PM – 1:45PM



1:45 PM – 2:30 PM

Build a Business Case for New Product Concepts in a Small Company Environment


Tony Russell, Senior Director, Product Strategy and Commercial Planning, THERAVANCE BIOPHARMA

2:30 PM – 3:15PM

New Product Planning and Market Interface


Gary Pyner, Chief Commercial Officer, ASKLEPION PHARMACEUTICALS

3:15 PM – 3:30 PM

Chairperson’s Closing Remarks


Katja Wachtendonk, Global Director New Products, NOVARTIS

3:30PM –

Conference Concludes






Michael P. Bentivegna
Vice President, Commercial Development and Lifecycle Innovation, ZOETIS




Elise Brownell, Ph.D.
Executive Vice President, Operations and Project Management, AMARANTUS BIOSCIENCE HOLDINGS




Anita Burrell
Adjunct Assistant Professor, Pharmacy Practice and Administration, Ernest Mario School of Pharmacy, RUTGERS UNIVERSITY



Sharlene Cirillo
Vice President of Marketing, CHURCHILL PHARMACEUTICALS



Kasia Hein-Peters
Vaxelis Head of Marketing, SANOFI PASTEUR



Lisa Johnson-Pratt, M.D.
Head, Early Pipeline Commercial and Oncology Strategy, Global Franchise, GSK



Ira Klein, M.D., MBA, FACP
Senior Director of Healthcare Quality Strategy, Strategic Customer Group, JANSSEN PHARMACEUTICALS



Ann Miller, M.D.
Vice President, Marketing, SANOFI



Liam Moy
Associate Director – New Product Planning, BIOGEN



Brad Payne, MBA


Tony Russell
Senior Director, Product Strategy and Commercial Planning, THERAVANCE BIOPHARMA



Kristin Squires
Senior Director, Marketing, Dermatology, SUN PHARMA



David Staknis
Global Health and Life Sciences Practice Lead, FULD + COMPANY



Katja Wachtendonk
Global Director New Products, NOVARTIS




Please contact the event manager Marilyn below for the following: 
- Discounts for registering 5 or more participants.
- If you company requires a price quotation.
Event Manager Contact: marilyn.b.turner(at)
You can also contact us if you require a visa invitation letter, after ticket purchase. 
We can also provide a certificate of completion for this event if required.

This Event Listing is Promoted by
New York Media Technologies LLC in association
with EXL Events Inc.


Event Categories
Life Sciences, Biotechnology
Keywords: fun, access , administration , assessment , business , Clinical , communication , conference , culture, design


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