New York Professional Events List


2nd Healthcare Ad-Tech & Programmatic Strategy Summit


Date
Aug 07, 2017 - 08:15 AM - Aug 08, 10:00 PM
Organizer
exlevents
Location
Hilton Philadelphia,

Philadelphia,
PA,
USA,
ZIP: 19106
Phone: +1 929 900 1853

2nd Healthcare Ad-Tech & Programmatic Strategy Summit -

2nd Healthcare Ad-Tech & Programmatic Strategy Summit

To be a leader in today’s competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.

The 2nd Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers and agencies to gather and discuss common challenges in the implementation of digital innovations.

Join us for this two-day educational event to learn top strategies behind enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals and decision-makers to collaborate on joint ventures.

Top Five Reasons to Attend

  1. Learn basic and advanced programmatic and ad-tech implementation techniques from leading healthcare marketers and digital experts

  2. Hear challenges, opportunities, best practices and guidelines for targeting HCPs and patients in the utilization of healthcare programmatic advertising, from health systems and digital marketing leaders throughout the U.S.

  3. Understand complex issues healthcare marketers are facing in programmatic, including ad fraud, accuracy in reporting/billing, privacy and compliance

  4. Network with innovative digital marketing and advertising agencies, pharmaceutical and healthcare industry marketers, and digital publishers who can provide best practices for overhauling marketing strategies

  5. Explore platform- and device-specific programmatic strategies for wearables, mobile devices and desktop

Who Should Attend

This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in the following areas:
 

  • Digital/Content Marketing/Advertising
  • Programmatic Sales/Strategies/Implementation
  • Marketing
  • Advertising
  • Brand/Product/Content Management/Strategy
  • eMarketing
  • Media
  • Digital/Electronic Media
  • Digital Strategy/Solutions
  • Sales
  • Global Accounts
  • Shopper Marketing
  • User Experience Design
  • Mobile Strategy
  • E-Commerce

This conference is also of interest to:

  • Healthcare Marketing/Advertisement Agencies
  • Healthcare Publishers
  • Targeting/Data Analysts
  • E-Commerce Service Providers
  • Media Publishing Service Providers
  • Programmatic Marketplace Access Providers
  • Digital Advertisement/Strategy Agencies
  • HIPAA Compliance Consultants
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Please contact the event manager Marilyn below for the following:
 
- For Tickets/Registrations,
- Discounts for registering  5 or more participants.
- If you company requires a price quotation.
 
Event Manager Contact:


marilyn.b.turner(at)nyeventslist.com or Contact:  +1 929 900 1853
 
You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.
 
NO REFUNDS OR TRANSFER ALLOWED ON REGISTRATIONS
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This Event Listing is Promoted by  New York Media Technologies LLC in association
with EXL Events Inc.

 
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Agenda


DAY ONE
MONDAY, AUGUST 7, 2017

8:15AM – 9:00AM
Registration and Continental Breakfast


9:00AM – 9:15AM
CONFERENCE CO-CHAIRS’ WELCOME AND OPENING REMARKS


9:15AM – 10:00AM
KEYNOTE: UTILIZATION OF AD-TECH AND PROGRAMMATIC ADVERTISING FOR HEALTHCARE MARKETING


Mona Baset, Assistant Vice President, Digital Marketing and Analytics, Corporate Communications, Marketing and Outreach, CAROLINAS HEALTH SYSTEM
10:00AM – 10:45AM
EXPLORE TRENDS SHAPING THE FUTURE OF AD-TECH AND PROGRAMMATIC


Meredith Guerriero, Director of Healthcare, FACEBOOK
10:45AM – 11:15AM
Networking Break


11:15AM – 12:00PM
REVISIT POLICY IN THE PROGRAMMATIC WORLD


Brad Weltman, Vice President, Public Policy, INTERACTIVE ADVERTISING BUREAU
12:00PM – 1:00PM
Luncheon


1:00PM – 1:45PM
ADVANCED DISPLAY RETARGETING STRATEGIES FOR PHARMA


Andrew J. Moore, Manager Global Multichannel Strategy, Global Marketing and Commercial Operations, ABBVIE
1:45PM – 2:45PM
WHAT’S NEXT FOR HOSPITAL AND HEALTH SYSTEM DIGITAL MARKETING: AN ASSESSMENT OF THE HEALTHCARE INDUSTRY’S IMPLEMENTATION OF AD-TECH AND PROGRAMMATIC


Lindsey Dunn, Director, Marketing Solutions, AMERICAN HOSPITAL ASSOCIATION
2:45PM – 3:30PM
THE PUBLISHER’S PERSPECTIVE ON PROGRAMMATIC


Jana Meron, Vice President, Programmatic and Data Strategy, BUSINESS INSIDER
3:30PM – 4:00PM
Networking Break


4:00PM – 4:45PM
CASE STUDY: GSK’S FLONASE DIGITAL STRATEGY AND THE EVALUATION OF CONSUMER-CENTRIC DATA DRIVEN MARKETING


Meredith Herman, Digital Marketing Director US Consumer Healthcare, GLAXOSMITHKLINE
Peter Currie, Assistant General Counsel, GLAXOSMITHKLINE
4:45PM –
Day One Concludes

 

DAY TWO
TUESDAY, AUGUST 8, 2017

8:15AM – 9:00AM
Registration and Continental Breakfast


9:00AM – 9:15AM
CONFERENCE CO-CHAIRS’ RECAP OF DAY ONE


9:15AM – 10:00AM
KEYNOTE: REDEFINE DIGITAL ADVERTISING IN HEALTHCARE THROUGH BRAND ACTIVATION AND CONSUMER NURTURING


Lawrence Montgomery, Senior Director, National Advertising, KAISER PERMANENTE
10:00AM – 10:45AM
AMPLIFY BRANDED CONTENT WITH PROGRAMMATIC NATIVE ADVERTISING


Sara Badler, Director, Programmatic Advertising, THE NEW YORK TIMES
10:45AM – 11:15AM
Networking Break


11:15AM – 12:00PM
OVERCOME AD BLOCKING THROUGH UNDERSTANDING THE CONSUMER AND CREATING A BETTER USER EXPERIENCE


Brendan Riordan-Butterworth, Director, Technical Standards, INTERACTIVE ADVERTISING BUREAU
12:00PM – 1:00PM
Luncheon


1:00PM – 1:45PM
NAVIGATE NEW MARKETING TRENDS AND BEST PRACTICES FOR YOUR PAID CONTENT MARKETING PLAN


Julia Schneider, Director of Paid Media and Analytics, OTICON MEDICAL
Liz Presson, Digital Media and Community Strategy Lead, OTICON MEDICAL
1:45PM – 2:30PM
LOCATION-BASED MARKETING: WHAT IS IN IT FOR HEALTHCARE?


Nikki Wegner, Regional Director, Brand Partnerships, FOURSQUARE
2:30PM – 3:00PM
Networking Break


3:00PM – 3:45PM
IMPLEMENT INNOVATIVE DIGITAL STRATEGIES FOR ENGAGING CUSTOMERS IN AN EVOLVING TECHNOLOGICAL LANDSCAPE


Isabel Silva, Head of Global Digital Strategy and Solutions, NOVARTIS ONCOLOGY
3:45PM – 4:30PM
MAKE YOUR PROGRAMMATIC ADVERTISING MEANINGFUL


Allison Woo, Director of Social Marketing, BRISTOLMYERS SQUIBB
4:30PM –
Conference Concludes
 
 


Speaker Details


FEATURED SPEAKERS


Event Categories
BUSINESS & MANAGEMENT CONFERENCES
,
COMPUTERS AND INTERNET CONFERENCES
,
HEALTH AND MEDICINE CONFERENCES
,
Healthcare
,
Technology
Keywords: fun, access , audience, conference , design , Economy, Educational, Fun , Health , HealthCare




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